Added by Monique Robinson on July 17, 2012
Lady Gaga, 26, bares all in a new ad for her signature fragrance called ‘Lady Gaga Fame’. The new fragrance is expected to be released worldwide in August.
The ad features a black and white photo, shot by photographer Steven Klein, of a naked lady Gaga, laying on her side and facing the camera. The photo includes about 17 very small men, many just wearing briefs, placed in strategic locations to hide some of Gaga’s breasts and her genitalia.
Sources close to the ad campaign say the ad will be published in fashion magazines’ September editions, followed by a television commercial, and three minute film.
The perfume was created by Haus Labratoies and Coty Beauty – sources say the fragrance will smell different on different people. The fragrance, said a source, offers ‘notes’ (types of scents) at various levels, unlike conventional fragrances that offer distinct top, middle, and bottom notes.
The eau de parfum ranges between US$42 for 30 ml and US$79 for 50ml. The fragrance’s bottle is said to be egg-shaped and made using black glass.
Senior Vice President of global marketing for Coty Beauty commented about the bottle, “It is the first-ever black eau de parfum…black like the soul of fame but invisible once airborne”