Added by Pat Williams on February 26, 2012
London Town – Addixx announces it will officially be open for business in May where it will announce the launch of its website and products. The website will offer users the chance to read about Addixx, see projects, browse and shop for Addixx products, enter competitions, access the Addixx blog and lot more. There is a buzz already out there about Addixx across the UK having giving away a cap every week on Facebook & Twitter in 2011 and continuous giveaways via Dmix blog.
Addixx seeks to introduce the first range of UK caps in 3 styles with catchy designs and concepts representing UK as well as the launch of the much anticipated British Basketball League (BBL) caps. Customers will also have the chance to create bespoke caps by submitting their designs and art work to the Addixx Team to get their caps tailor made for them. On a trial run, on customer said “Addixx Caps are very unique having been the first of its kind to be introduced, giving a sense of exclusivity when you wear it” – Hugo (Customer, Leeds)
The headgear industry is an ever growing industry estimated to be worth £4billion in 2015. Mr Michael (CEO) said this is the right time for Addixx to be introduced into the market. It is almost impossible to go out there today without seeing someone in a cap. The UK has a much bigger influence in the world now from Music – Sports etc and Addixx is poised to capitalize on that. Although there are many caps out there, “We felt there was a niche for a new brand and people who are looking for something to represent UK.”Urban UK is tired of the same old caps and has been waiting for a brand like Addixx that represents the UK.
Besides the exclusive caps, there is also a range of Addixx watches in the pipeline as well as an annual charity project where the Addixx team collects unwanted/used toys across the country and sends them to children’s hospital in Africa. In 2010 we had our first successful event sending a huge shipment to Children’s hospitals in Ghana for Christmas.
After the official launch, Addixx will also be found at Basketball games and the BBL website, high street stores in major cities London, Leeds, Birmingham, and Glasgow as well as many urban and street-wear web-stores.
In the coming future Addixx will be available across the UK and poised to build more alliances and partnerships. “Our goal is to be the number one and official Cap of the UK” Michael said.