CraveOnline Australia Signs International Partnership with Vox Media, Inc

Added by on January 24, 2013

CraveOnline, one of the fastest growing next-generation male lifestyle sites, announced today a global partnership to represent online advertising inventory for one of the fastest growing publishers, Vox Media, Inc., in Australia, the United Kingdom, and Canada. Based in Washington DC, Vox owns and operates sites in distinct vertical categories: SB Nation, the largest and fastest growing independent online sports platform, recently launched gaming website Polygon, and its renowned technology website, The Verge.

Debuting in late October to significant media praise, Polygon is a video game website with a mission to cover not only games, but the artists who make them and the fans who love them. It delivers fast, comprehensive news, in-depth feature stories and reviews that bridge the gap between criticism and buying advice.

SB Nation has more than 300 team-centric and sport-specific websites, constituting the nation’s preeminent portfolio of online sports communities. Working with only the most respected writers, editors and bloggers, SB Nation empowers passionate fans to engage in high quality sports conversation.

The Verge marries the industry’s leading editorial team with the most advanced publishing platform to create the premier destination that intersects technology, science, art, and culture.

“As a leader in the digital publishing world, Vox Media’s mission is to empower the best digital storytelling talent through state of the art technology and design” said Kyle Ragsdale, VP of Business Affairs. “Through its three brands – SB Nation, The Verge, and Polygon – Vox Media is building the world’s most valuable audience, engaged with the world’s most valuable content, resulting in an equally powerful advertising proposition.”

“Vox Media’s reputation for publishing extremely high quality content and outstanding media programs makes this a very exciting and synergistic partnership for us,” said Angela Kinsella, Senior Director of Business Development for CraveOnline. “Given our footprint in Australia, the United Kingdom, and Canada—along with our history of producing best in class marketing programs—this partnership will allow us to elevate this offering to an even greater level.”

About CraveOnline Media, LLC

CraveOnline is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web and the recipient of four 2011 Digiday Video Awards, CraveOnline attracts 19 million unique visitors per month (December 2012, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto.