Added by Pat Williams on February 9, 2012
Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their content distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through magazines. Digital magazines are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their customised content.
Customised content & high level presentation content Promotes Relationships With the Public:
Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. Elizabeth, of http://MarketingmagazinesOnline comments: “It is the relationship between your business and your customers, past customers, community and potential customers.
One way is through customised content in your own magazine, in which you share news about events or accomplishments within your company or organization. This form of PR gives you full control over how your company looks to the public. Your public, is anyone who has an interest of one type or another in your business such as your employees, customers, suppliers, competition”.
How you are perceived by the public has a huge impact on the future of your business. Make sure you are targeting publications which would be interested in your information.
Testimonials and case histories are useful when overcoming objections, building credibility, and demonstrating customer satisfaction with your company and products.
Good PR from satisfied customers can bring you a whopping customer base, yet at the same time one shred of negative PR from an unhappy customer can cause your business considerable damage.
When in a one-on-one meeting your customer should do most of the talking. Elizabeth says: “Your customers are worth listening to and their feedback is valuable information! Take the time to listen to their questions and comments as it will help you to understand their needs and make sure they are satisfied with your service. If you are doing most of the talking, chances are, your customers are going to feel pressured or turned off and you run the risk of losing a sale as well as a customer.
Building a relationship with the public is an important aspect of promoting your business and building a solid customer base. Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back”.
Think of your own magazine as a short newspaper ñ but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research, a featured article of your own,increased ROI through selling your own advertising space & your affiliate/CPA offers/your own product..the list is endless!
http://MarketingmagazinesOnline.com does all this for you..we create your own full glossy magazine for you..it does not matter what kind of business you have, how many clients you have,where you live, get in touch today.