Telstra announces naming rights sponsorship of Ironwoman series

Added by on December 18, 2012

Telstra announces it has come on board as the naming rights sponsor of the the IronWoman Series with the competition now to be known as the Telstra IronWoman Series.

Telstra’s general manager of sponsorship Toby Dewar explained this sponsorship is an extension of Telstra’s long standing partnership with the Surf Life Saving Australia.

Telstra says technology will play an integral part in the series through an innovative GPS tracking device called the Telstra Tracker, to be worn by all athletes, both female and male.

“The Telstra Tracker uses proven GPS technology to provide real-time analysis during elite events that can be fed through and integrated into the television broadcast,” Mr Dewar said.

“This cutting edge technology can measure various metrics like the athlete’s race position, acceleration, velocity, distance and heart rate.

“It will aid injury prevention, help athletes optimise their performance, assist in coaching development and develop the talent pool.

“In sport, the difference between winning and losing can be a matter of seconds. For IronMen and IronWomen, fractions of seconds. The Telstra Tracker can give them an edge in training and competition,” he said.

Telstra IronWoman Series director Guy Leech welcomed the sponsorship.

“The response from the athletes has been overwhelmingly positive – they are really excited about the performance development opportunities offered by the Telstra Tracker,” Mr Leech said.

Telstra joins other series sponsors including Ella Baché, Kellogg’s Nutri-Grain, Red Bull, Surf Life Saving Australia, Destination New South Wales, Eventscorp Western Australia, Events Queensland, Engine and Ducati.

The Telstra IronWoman Series will be held throughout Australia this summer. The series schedule is as follows:

Round 1 – Sunday 23 December 2012 – Scarborough, Perth WA

Round 2 – Saturday 12 January 2013 – Newcastle NSW

Round 3 – Sunday 27 January 2013 – Portsea VIC

Round 4 – Saturday 9 February 2013 – Surfers Paradise QLD

Round 5 – Sunday 17 February 2013 – Coolum QLD

Round 6 – Sunday 24 February 2013 – Noosa Heads QLD

The series will be televised live through broadcast partner Network Ten, with previews on One HD.

Featuring the best athletes across Australia, the Kellogg’s Nutri-Grain IronMan Series and Telstra IronWoman Series is considered the pinnacle event on the Surf Life Saving and sporting events calendar. The series has been running for almost 30 years.

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