Added by Monique Robinson on November 10, 2010
Shares of Activision Blizzard Inc saw a 5 per cent rise on anticipation of release of Call of Duty: Black Ops on Tuesday. Considering that 3 million units have been pre ordered by customers, it is certain that the release will be a hit.
The global sales are expected to surpass the 4.7 million sales that was seen when the last version of this game was released.
According to analysts, the boost in share price is a bullish reaction of investors to the huge popularity of the game.
Activision Blizzard Inc has officially announced that it expects the record set in the previous release to be broken by the latest release. The game is the latest in the Call of Duty franchise and is expected to be available for customers from midnight 9th November. Shares of Activision Blizzard Inc ended at $11.88 on a high.
More good news awaited investors when Activision Blizzard Inc announced that it has secured better than anticipated quarterly income. The boost was attributed to StarCraft II and its huge sales. Furthermore, the cost reduction strategy of the video game publisher has yield dividends.
Share price rose 2% on account of these announcements. Another rise is expected upon release of the latest version of the Call of Duty video game.