Added by Monique Robinson on September 22, 2010
Rite Aid is offering free mobile text message notifications for its patients that are being sent when prescriptions are ready. Customers with user accounts will be able to receive alerts whenever the prescription is ready, but also for refills and pick-up reminding messages. The pharmacy has other options as well to alert its patients by automated phone calls and e-mails.
In order to receive alerts from the pharmacy, patients are required to have a pre-existent drug prescription when filling in the online form. Rite Aid vice-president Robert Thompson stated that the new service will enhance communication between pharmacists and patients by using easy methods available to them: ‘In addition to convenience, these alerts also help our patients stay current with their prescriptions and improve patient compliance in taking medications as prescribed.’
The pharmacy’s new alert program is powered by world leader in mobile text messaging and commercial services, Sybase 365. The mobile phone service company had released a report earlier this year which showed that mobile phone users are expecting to receive more services from their mobile phone devices. Company president, Marty Beard, stated that 70 per cent of mobile phone users have showed interest in receiving additional services though their mobile phones.