France, Spain and Italy Join Hands to Emerge as Stronger Tourist Destinations

Added by Monique Robinson on September 30, 2010

France, Spain and Italy have always been considered among the most popular tourist attractions in Europe.

The United Nation’s World Tourism Organization declared that these countries have been the most frequented tourist destinations of Europe in 2009. They hold the promise to emerge as even more attractive holiday destinations as they joined hands on Monday, September 27, 2010 to promote tourism together.

These three nations signed an agreement in Brussels to promote tourism jointly under the logo “European Passion”. Marketing materials like fliers will be produced jointly featuring their cultural heritage, food spread and opportunities for shopping.

The joint promotions are believed to increase popularity in distant markets where promoting the countries individually might be difficult. Marketing of tourism facilities is targeted towards the growing markets of China, India and Brazil. In fact, the three countries will organize complimentary visits for tour organizers and journalists from China, India and Brazil, starting from end of this year, to spread awareness among potential tourists.

Brazil, Russia, India and China, with 40 percent population of the world, are considered as the fastest growing markets. The BRIC countries accounted for about 50 percent of growth globally from 2000 to 2008.

The International Monetary Fund projects them to contribute to about 61 percent of growth in global GDP by 2014. Consequently these countries are the most lucrative targets for tourism promotions.