Amazon to Buy Quidsi Inc, Parent Company of Diapers.com

Added by Gary Dunn on November 9, 2010

The website of Forbes magazine reported that Amazon.com will buy Diapers.com’s parent company for about $545m.

The deal between the two companies is to be announced on Monday, the same report said.

Amazon is putting in efforts to enhance its business on baby care products. This September, the company launched Amazon Mom program which offered great perks such as three-month worth of two days shipping or discounts of 30 per cent off on wipes and diapers for those who signed-up to Amazon’s Subscribe & Save program with regard to consumable products.

Diapers.com owned by Quidsi Inc, based in New Jersey, did not comment on the issue, and neither did Amazon, the biggest retailer in the virtual world.

Quidsi Inc is supported by venture capital firms such as New Enterprise Associates, Accel Partners and Bessemer Venture Partners, and also owns website Soap.com.

Amazon.com has been continuously expanding its line of products in order to convince more shoppers to sign-up for its subscription program, which would increase customer loyalty. Last year, Amazon took over for about $1.1bn Zappos.com, an online shoe retailer.

Wall Street Journal also reported on Sunday that Amazon.com will pay for Diapers.com’s parent company $500m in cash, and another $45m in debt and other liabilities.