Long overdue upgrade fuels 10m iPhone sales on launch weekend

Added by on September 23, 2014

What many say was long-overdue upgrade to Apple’s iPhone likely drove iPhone 6 sales to 10m devices, eclipsing the company’s 2012 iPhone 5 first weekend sales of 5m units.

The iPhone 6 and iPhone 6 Plus started selling in stores in 10 regions on Friday with Apple reporting it received 4m preorders within the first 24h of sales; the company said the preorders set a new record. The company did not clarify whether the 10m first weekend sales includes the 4m preorders.

On Monday, Apple’s Chief Executive, Tim Cook said, “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we’re working hard to fill orders as quickly as possible.”

In 2013, the company reported it sold 9 million iPhone 5S and 5C models during its launch weekend, yet the phones also went on sale in China at that time. The iPhone 6 and iPhone 6 Plus models are not yet being offered in China.

Apple said it plans to start selling its new phones in 20 more countries by Friday September 26 and to expand sales to 115 countries by the end of this year.

Wireless carriers in the United States are offering the new iPhones ranging between $0 and $199; the $0 phones are available to clients that trade in their old iPhones and sign up for a two-year contract.

The iPhone 6 retails for US$649 in the US without a contract with a carrier and in Australia for AU$869 and pricing varies depending on the amount of memory; the base model has 16GB of memory. The iPhone 6 Plus, which features a larger screen and faster processor, starts at $AU999 in Australia and in the US starts at US$749.