Engaging with local clients using social media is fast, effective: study

Added by on March 24, 2012

A study commissioned by Search Engine Consulting, a leading local search marketing services provider, reveals small to medium size businesses can provide fast and effective customer service using social media platforms that include Twitter, YouTube, and facebook.

“Today’s customer service is expected to be accessible at all times, yet chances are that you’re not always working at your small to medium size business. Social media platforms like Twitter, facebook, and YouTube allow your organization build up answers and resolutions to client questions and issues while at the same time building trust and credibility. A very large number of customer issues can be resolved in minutes, often with the user taking actions themselves – by providing support through social media platforms, your clients may be able to search for and find out how to solve their own issues, since your organization may have solved the same or a similar issue for another client using something like Twitter of facebook,” said Don Dolenec, president of Search Engine Consulting.

Dolenec commented, organizations that focus only on search as likely missing other opportunities to engage with prospective or existing clients. Providing resolutions to problems, responding to questions, and generally being available online adds a level of credibility, especially when it’s done for a period of months or years, added Dolenec.

“Search Engine Consulting helps businesses not only with search, but works with businesses to create complete client engagement strategy to ensure continued on-line presence and fresh content,” explained Dolenec.

Local Search Marketing Services by Search Engine Consulting are available now. Contact Search Engine Consulting at Search-EngineConsulting.com