Hawaii Mobile Web Design increases ROI with 50 traits

Added by Pat Williams on April 14, 2012

 

Hawaii Web Design is pleased to announce it has identified 50 important traits of a mobile marketing campaign – all of which are evaluated and implemented to enhance its clients mobile marketing efforts.

“Most experts agree that mobile marketing is a key tactic for reaching prospective and existing clients, yet few explain just what makes a good marketing campaign. Through surveys and studies, we have identified over 50 important characteristics and aspects of successful mobile marketing campaigns with high ROI. We evaluate, plan, implement and deploy mobile marketing campaigns for our clients that are starting a new, or extending an existing mobile marketing campaign,” said Don Dolenec, president of Hawaii Web Design.

According to Dolenec, some important traits of a mobile marketing campaign focus on the user experience, such as the type of navigation a mobile website uses. Dolenec said mobile users interact with websites differently when accessing them on their mobile phones – navigation using icons, tabs, as well as other styles make a significant difference. Dolenec added, since users are accessing mobile sites using their smartphones, integration with their phone’s features makes it easy for potential clients to contact a business. Key actions like “Click to call”, “Request information” and “Call-bace request” are examples of some of the key actions a business can offer on their website to provide a great user experience.

“Don’t be someone else’s learning experience. We continually invest in studies, evaluate survey results, and use other forms of feedback to continually improve the services we offer to support your company’s mobile market efforts. Be more than ‘mobile capable’ or ‘mobile ready’ – embrace mobile marketing to provide a consistent and memorable user experience and gain insight into your site’s mobile users with a mobile marketing campaign supported by Hawaii Mobile Web Design,” added Dolenec.

Find out more by visiting Hawaii Mobile Web Design at http://HawaiiSearchEngineOptimization.net