Added by Pat Williams on April 4, 2012
Zurich – Metro Model Management announce the recent opening of a Men’s division of fashion models. The strategic decision was taken early this year, as management anticipates strong demand from the world’s fashion markets. Ever since setting up office in 2010, Metro Models have worked closely with fashion brands, casting directors and partner agencies around the world.
Significantly, the newly appointed Head of Men’s division, Alexandra Sergeevna, brings years of experience in scouting to the company, and her bi-cultural background is likely to facilitate the transition of the mainly Russian models to the Western and Asian markets.
As a boutique agency, Metro continues their strategy of promoting only a select number of promising models to the fashion industry, offering complete career management and worldwide placement. The head of Men’s Division confirms that “Metro represents under a dozen male models, all of whom are currently placed in the world’s top fashion markets. Denis Soloviev is in New York, Konstantin Gertleyn in Milan, Vlad Yukhnel in Hong Kong, Andrey in Seoul and Artur in Singapore.” Headquartered in Zurich, the Swiss agency’s move builds on their launch of a strong Women’s Division in early 2010.
About Metro Model Management:
Metro Model Management