Added by Pat Williams on March 26, 2013
Mobile Embrace (ASX: MBE) announced the launch of Australia’s first and only local-global premium mobile advertising network on Monday. The company says the launch is result of a successful cooperation between Mobile Embrace’s 4th Screen Advertising Australia and Opera’s AdMarvel, the network helps brands find and connect with Australian audiences of leading media outlets and publishing houses in Australia and overseas.
“We are very excited to launch this unique-to-Australia ad network. The combined strength of 4 th Screen Advertising Australia and AdMarvel means that Australian brands and agencies can rest assured that their ads will appear on the world’s most popular m-sites and apps and in the right spot, rather than being delivered blind,” said Chris Thorpe, CEO of Mobile Embrace.
The network offers agencies and brands first-right access and unparalleled reach when targeting Australian mobile and tablet audiences viewing premium international m-sites and apps and local top-tier publishers.
Peter Birch, Managing Director of 4th Screen Advertising Australia, wholly owned by Mobile Embrace, said, “Until today, Australia hasn’t had a premium ad network that could offer brands definite placements with scale across a raft of major international publishing mastheads visited by Australian mobile and tablet consumers. Now for the first-time brands can be guaranteed their mobile ads will be seen by the right people, at the right time and in a ‘brand safe’ environment”
According to the company, brands can target this inventory via premium channels product and via multiple pricing models – this is a powerful advertising solution for brands and agencies that don’t need to be on a specific mobile site or app, but need competitive rates and want assurance of ad placements that give context and relevance to their brand with 100 per cent transparency.
The new local-global network features international m-sites and apps from Pandora, CBS, IMDB, US Weekly, GameSpot, Huffington Post, CBS, Ask, Discovery Health and Wall Street Journal to name just a few of the 7000+ leading publishers. This is in addition to existing publishers, Mamamia, Perform Group, Dictionary.com, APN, ARN, BBC, Sportsmate, Shazam, Sound Hound and Rovio – the creator of Angry Birds.
About Mobile Embrace Limited
Mobile Embrace Limited (ASX:MBE) is a mobile/digital marketing and m-commerce company that reaches, engages and embraces consumers via mobiles and tablets. Uniquely providing end-to-end, integrated and award winning, mobile marketing, advertising and m-commerce services including Australia’s only Tier 1 local/global premium publisher advertising network, rich media and multiscreen web solution design and development, mobile content, mobile applications, solomo (social/local/mobile), mobile messaging, mobile marketing tools and applications, mobile database capture, loyalty and management, and m-billing. For
further information go to www.mobileembrace.com
© 2013, ↑ The Australian Eye News