Sahara Holdings Acquires

Added by on January 15, 2013

Silicon Valley, San Francisco – A new deal combining the media properties of two major outlets was announced today, giving new life to a magazine popular among young consumers. Sahara Holdings, the parent company of Honey Magazine ‘’ has acquired the rights to and its technology arm, in a move to tap into the growing European market.

Sahara Holdings joined forces with European Partners in the acquisition (for an undisclosed amount), which will effectively combine the two publications. & will now be joined to help create a broader audience for the company, Sahara Media, will continue to pitch potential partnerships with advertisers.

HONEY’s Ms. Elsweet Rufino will move into the same role for the European Web Portal with Jason Guzman maintaining his chairman role at Sahara Holdings.

“This technology piece is extremely important to this business,” offers Ms. Rufino. “With Honey Mag UK, we get a terrific brand and and culture for a cool audience.”

About Sahara Media

Located in New York City, Sahara Media, Inc. purchased Honey Magazine from Vanguard Media in 2005 after six successful years of newsstand growth amongst the 18-34 female multicultural market.

To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey’s loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.

Honey was the first magazine to feature the largest array of multicultural cover models from Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauren Hill, Gabrielle Union, Jada Pinkett Smith, Lil’ Kim, Boris Kodjoe and LL Cool J to Lisa Left Eye Lopez and Aaliyah.
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