Added by Pat Williams on February 4, 2012
Super Bowl Commercials for 2012 cost an estimated $3.5 million for 30-seconds, yet perhaps surprisingly a study reveals a commercial’s success depends more on the game than the actual ad itself.
Super Bowl commercials have always been one of the game’s main attraction. Who can forget getting to that key moment in a game an seeing an ad called “The Force” by Volkswagen – you remember the commercial as well as the game itself.
A recent study by Oregon State University revealed that viewers felt more positive about an advertisement during a close and exciting game – regardless of whether your team wins or loses.
“Games with high excitement levels result in a transfer of that emotion to the ads – particularly to ads shown at the end of the game that also have a lot of energy and excitement built in,” said the study’s author.
Super Bowl Commercials 2012 promise to be just as entertaining and exciting as the game – many ads have already been made available online by the advertisers.
SuperBowlCommercials2012.net keeps you up to date on all the latest Super Bowl Commercials 2012, including all pre-releases and sneak peeks.